Apple usually offered the free shipping deal on online orders of more than 50$. Customers who are looking to get their items delivered quickly can choose from two options i.e. $10 for two day shipping or $16 for one day shipping.
Apple is also offering a holiday gift guide to attract the potential customers to a variety of different Apple products. Gift wrapping and engraving on iPads and iPods is also being offered by Apple especially for the Holidays.
Apple was able to increase its sale by four times by offering products at a discounted price on the Black Friday.