Apple has, in one of the landmark judgements, lost the iPhone trademark in Brazil as per the official declaration made by the Brazilian regulators.
The ruling has been done in the favour of Gradiente Eletronica, Brazilian based company, who had registered the name iPhone in year 2000. This means that Apple does not have exclusive rights over the name iPhone but it has gone in appeal to higher authorities for the reversal of the order.
As per the Order, Apple can still sell the phones in that name till the final result of the appeal is out. This also means that Gradiente cannot sue Apple for exclusive usage of “iPhone” in one of the biggest markets of South America.
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